Grant Carruthers
Grant Carruthers

0776 197 7765

Several concepts were worked up in Adobe Illustrator.

Several concepts were worked up in Adobe Illustrator.

Four ideas were presented to the client before the final concept was selected and then tweaked for colour and form.

Four ideas were presented to the client before the final concept was selected and then tweaked for colour and form.

The final form. Font chosen was 'Intro'.

The final form. Font chosen was 'Intro'.

The final form reversed on black.

The final form reversed on black.

TYNE TRANS

The brief was to design a logo for a transgender support group which is inclusive of all gender expressions. No butterflies, rainbows or flowers allowed.

The logo represents the intersections and overlaps of the gender spectrum. The pink and blue discs are symbolic of female and male, the white middle for intersex and the third purple disc is symbolic of other non-binary genders. The overlaps of all three illustrate the infinite number of variations possible.